Stan Major’s Tribute to Elvis. No show about Elvis would be complete without a call from Elvis Jr. The tape was recorded from the WINZ board, so it has no delay, some NSFW callers.
Talk up Tuesday on WINZ. Lots of great mail including some catalogs addressed to Kathy “Wild” West. Neil is seeking a travel companion for his upcoming trip to Hawaii. Glen Hill is now officially “The Bird”. South Florida Magazine puts out its Best and Worst List. The Bird reviews some movies and local talk radio shows, Miss Miami Shores calls in, and Stan Major makes it to the studio in time for some pizza.
Stan, as he promised Neil, calls and says No to El Herald. 12 minutes
Neil responds to a Herald editorial and more bilingual crap. Glen is out with a cold. Stick around after the 30 or so minutes of Neil. Mark Moseley is filling in for Al Rantel on WNWS and tells the story of how Neil got the “Hallandale Vice” bit. He don’t sound too happy to me. Neil and Mark made up on a later date.
NEIL ROGERS : MOUTHPIECE FOR OUR HATRED
Miami Herald, The (FL) – Sunday, July 26, 1987
Author: CHARLES WHITED Herald Columnist
Rogers isn’t to blame. He merely profits from hate by bringing it to the surface. It’s the sick mentality of this town that’s to blame. And not even entirely of this town. Many of Neil Rogers ‘ listeners, like himself, don’t even live in Dade County; they live in Broward and had to call their threats to the Metro-Dade Commission last week long distance.
The appeal of virulent radio talk hosts like Rogers is to the frustration of listeners, not to their intellect. Who tunes in expecting a mild, balanced discussion? Rogers would starve without wrath. And thus his soaring ratings are not a mark of community distinction.
Even by writing this column, I add grist to the mill.
Rogers will have the stuff of a fresh tirade this week, urging listeners to call The Herald, heap abuse and cancel their subscriptions. The anonymous, manipulated legions will do as they’re told, mindlessly hypnotized by The Voice. (I can almost hear him: “So now you’re ‘mindlessly hypnotized’! Do you believe that? Do you think you’re ‘mindlessly hypnotized’ for speaking out against the big, powerful Herald? Unbelievable! Absolutely unbelievable, the trash this Whited writes . . .”)
Sure, I listen sometimes. He might make you mad as hell, but Neil Rogers is never dull.
He doesn’t do it alone, though. The radio talk man tells people what they want to hear. Otherwise, who would listen? He appeals to dark underlying rages with the skill of a surgeon excising a cancer. In the process, he serves as a startling messenger.
Last week it was the bilingual issue, and the efforts of Metro Commissioner Jorge Valdes to rid the county of that ugly English-only ordinance that Hispanic Dade Countians find so offensive. The result of Rogers’ radio harangues — at one point he hung up on Valdes on the air and called him an “idiot” — was a torrent of telephoned abuse to the commission. The ugliness ranged widely, with Commissioner Sherman Winn even hearing himself called a “Jew bastard.”
Thus, South Florida’s inner sickness came vomiting out, goaded by the voice on the radio, in a torrent that the well- meaning Valdes never anticipated.
But if ever there was a message to the commission to leave the damned ordinance alone, lying on the shelf like a dirty but toothless dog, I’d say this was it. Rage on such a scale only begets more, and it serves no purpose in a city divided against itself.
But I repeat, it’s not the creation of Neil Rogers , or any other clever manipulator who fills the airwaves with whatever prompts folks to tune in, get mad, sound off.
The thing that a radio hate merchant thrives on is already there, eating at South Florida like an ulcer. And it’s really nothing new, being as endemic to these subtropics as mosquitoes and mildew.
It’s the nature of a troubled town.
This place, you see, is a city of rootless runaways, people who’ve left Jersey City or Evansville or Havana or, yes, West Virginia in search of an idyll, a place in the sun. Many merely bring their troubles with them because we can’t run away from ourselves. So in the strange subtropic light of South Florida, where the sun cooks your brains and the traffic is terrible and people speak Spanish and Creole and the paper’s full of mayhem, one is just as miserable as before, or even more so for being older and lonelier.
They came as strangers and remain as strangers, in a metropolis of strangers; bitter, angry, frustrated strangers with no roots. After 20 years, “home” is still someplace else.
And one day, on the air, a voice comes ranting and raging at what a rotten town this is, and what stinking politicians we have and lousy traffic and Haitians and Cubans. It’s a nagging, assertive kind of voice, an “I’m mad as hell and I’m not gonna take it any more!” kind of voice.
And a light comes on. And the listener says, “He’s saying what I feel!”
And the ratings of Neil Rogers take another uptick.
Scary, isn’t it?
Record Number: 8702240951
Copyright (c) 1987 The Miami Herald
Neil Rogers apologizes to everyone for everything. The Book came out and WINZ kicked ass, Neil goes over the rating hour by hour. A great show for the radio insiders out there.
Bob vs. National Federation for Decency
The spring book of Arbitron ratings reports a major upset in South Florida radio. Y-100 (WHYI, FM 100.7), the reigning pop music station in the area for almost 14 years has been dethroned for the first time by a direct pop music competitor, Power 96 (WPOW, FM 96.5).
Power 96 rose from sixth to third place overall, and Y-100 dropped from fifth to sixth. Easy-listening Life (WLYF, FM 101.5), remains the top-rated station in the Miami-Fort Lauderdale radio market.
Bill Tanner, Power 96’s program director, said it was an ”ear to the ground” policy of charting listener preferences that payed off for the station.
”We never miss an opportunity,” Tanner added. He said the policy is to call listeners at random, visit shopping centers and other gathering spots and talk to the audience about the music they prefer. Sampling prospective tunes for the air over the phone has even been done.
On the AM band, Neil Rogers’ domination of the morning talk programs continued, bringing WINZ (AM 940) to No. 2 in the ratings with a jump from 5.0 to 6.3 percentage of the audience. Glen Hill, WINZ’s program director, attributed his station’s jump to improvements in other areas besides The Neil Rogers Show.
Here are the Top 10 Arbitron ratings for the spring (April, May and June). A share denotes a station’s percentage of total listeners age 12 and older. (Number in parentheses is the station’s winter share).
WLYF (FM 101.5) 8.6 (9.0)
WINZ (AM 940) 6.3 (5.0)
WPOW (FM 96.5) 5.4 (4.5)
WQBA (FM 107.5) 5.1 (5.6)
WCMQ (FM 92.3) 4.8 (4.6)
WHIY (FM 100.7) 4.5 (4.9)
WJQY (FM 106.7) 4.4 (3.5)
WEDR (FM 99.1) 4.1 (5.0)
WNWS (AM 740) 3.9 (3.5)
WLVE (FM 93.9) 3.7 (2.4)
Byline: JUAN CARLOS COTO Copyright: 1987 News and Sun-Sentinel Company
Left to right: Jeff Gonzer, G Michael McKay, Glen Hill, and Neil Rogers